Shelf Intelligent Media Programmatic | Profitero+

Maximize your programmatic campaign impact

Data you can trust to dynamically optimize bids — and drive ROAS.

Trusted by these leading brands

"Shelf intelligent Media gives us an exciting opportunity to leverage in-market signals to optimize retail media. With the recent addition of DSP, this allows for an added layer of sophistication and efficiency."

VP, Commerce Strategy

real client results

• +45% total digital purchase view rate (DPVR) increase
• +28% ROAS increase

How can Shelf Intelligent Media help you?

Scale fast — no upskill required

Learning a new tool can be a hassle. Fortunately, Shelf Intelligent Media integrates with open ecosystems and existing workflows so your team doesn’t need to learn a new tool to run better campaigns. Our programmatic integrations include both DSPs and PMPs.

Beat the competition

Set it and let it work: Shelf Intelligent Media automatically adjusts campaigns based on your brand’s goals, digital shelf performance, your competitors’ performance and contextual information like search trends or weather. Once rules are set, impressions are automatically, and dynamically, reallocated when the buy box is lost, competitors are out of stock or pricing isn’t competitive.

Boost performance everywhere

Shelf Intelligent Media provides a singular, powerful data source to activate and optimize campaigns across the entire fragmented media landscape. By connecting your digital shelf intelligence directly into your programmatic buying platforms, you gain the agility to manage and refine performance across virtually any digital programmatic tactic — including display, high-impact Connected TV (CTV), digital billboards and audio.

Partner integrations

Why is Profitero+ better?

Stay ahead of your competition. Our custom methodology looks at your goals and KPIs as well as the unique data relevant to your products, your competitors, the category and retailer.

The market can change at the drop of a hat. Shelf Intelligent Media uses the largest data set that has product-level availability and pricing data, gathered from retailer websites every day at every relevant location in the retailer network.

Get ahead of the competition by incorporating digital shelf signals on competitors. You can also Bring Your Own Data (BYOD), integrating your first-party data with Profitero+ digital shelf signals and any external sources, like weather and search trends.

Reach your audience with ease. Across the buyer journey, Shelf Intelligent Media can be used on any programmatically purchased channel or tactic — including display, CTV, digital billboards and audio.

34% Up to 34% increase in New to Brand (NTB) orders

32% Up to 32% lower cost-per-acquisition (CPA)

54% Up to 54% increase in ROAS

Who we help

• Omnichannel Marketing
• eCommerce Media
• Programmatic Lead

Create a more seamless customer experience.

• Automatically showcase products that are in stock, better priced than the competition, have good reviews and strong PDP content.
• Automatically reallocate impressions to the shoppers most likely to convert, increasing new to brand shoppers and brand penetration.
• Automation and dynamic changes automatically occur across any media that is purchased programmatically, and digital.

Maximize campaign efficiency to drive ROAS.

• Custom bid algorithms automatically ensure the best products are shown to the shoppers most willing to convert.
• Teams don’t need to learn anything new —SIM simply works where you work, including all major Retail Media Networks (RMNs).
• Ensure that when consumers who clicked see a product that’s in stock, competitively priced and has good PDP content.

Update content quickly, and easily, to improve performance.

• AI that incorporates positive feedback, keywords, features and brand guidelines to generate optimized copy quickly.
• Track AI edits with color-coding and potential compliance concerns flagged.
• Customize your content workflow: save versions, track approvals, push to Salsify, export or email.

Holistic insights on your competitors and categories so you can find new growth opportunities and refine your strategies.

Personalized insights on content, reviews, prices and out of stocks so you can maximize your resources.

Trusted 3rd party data, with 95% accuracy, so you can confidently report success to leadership.

Featured service

Media

A team of in market Retail Media experts ready to optimize your strategy to drive high-conversion traffic through data-guided decisions.

See what Shelf Intelligent Media can do for you

Request a demo →

Explore our products & services

1. Digital Shelf

   Leverage daily insights to inform product decisions.

2. Sales & Share

   Drive Amazon success with actionable data.

3. Content Optimizer

   Improve content using proprietary benchmarking, smart keywords and genAI.

4. Shelf Intelligent Media

   Automate media activation using daily digital shelf triggers.

5. Autopilot

   Content correction, operations and revenue recovery on Amazon.

6. Media Services

   Retail Media strategy expertise that drives conversion.

7. Content Services

   Holistic content expertise for better conversions.

8. Operations Services

   Skilled team driving efficiency and profitability at scale.

9. Strategy & Insights Services

   Tailored solutions & expertise to accelerate eComm growth.

10. Profitero+ Academy

Master the digital shelf with the Profitero+ certification program.