Smarter keywords, scoring and genAI with Content Optimizer | Profitero+

Make content better, faster

Move beyond content compliance and create an effective content strategy that accelerates sales.

Trusted by these leading brands

We didn't just find the must-win keywords — we utilized the platform to hit the right benchmarks and generate optimized copy for all 40 SKUs, driving real impact within 24 hours of getting access. Honestly, what previously would have taken us 4 weeks of manual, tedious work was completely accomplished and client-ready in just 4 days.

Tyler Rosten

How can Content Optimizer help you?

Decode retailer search to increase traffic

Your PDP content — and the keywords in it — directly impact organic search ranking and influence the effectiveness of any campaign. Content Optimizer identifies and prioritizes the keywords to include in your PDPs for maximum discoverability. Plus, you’ll get competitive keyword insights to monitor how your search visibility compares to top competitors.

Drive conversion with smart benchmarks

Content needs to meet the right benchmarks to drive strong shopper conversion. Content Optimizer analyzes your PDPs against category leaders, AEO and retailer benchmarks and your own goals; it also provides smart recommendations closer to your current values. You’ll get an intuitive dashboard of priority products to optimize as well as suggested next steps to improve conversion, tailored for each retailer.

Save time with data-backed GenAI

GenAI is only as smart as the information you give it. Content Optimizer’s GenAI follows a data-driven process that creates content based on AEO, SEO, priority keywords and your unique brand guidelines. The result: better PDP content created 6-7x faster than traditional methods.

Smarter. More actionable. More retailers.

unique keywords for each retailer

Our proven keyword methodology identifies retailer and regional specific keywords essential to increasing discoverability on Amazon, Walmart and more.

intelligent benchmarks

Measure your content against category leaders to see where you could be doing better. Intuitive dashboards prioritize which products to optimize and what to change.

smarter gen-ai, better content

Content Optimizer uses provided brand guidelines, benchmarks, AEO suggestions and keyword insights to create better content.

seamless approval workflows

Easily track proposed changes and approval status. Save, download, share content or push it right to Salsify with our integration.

Who we help

Update content quickly, and easily, to improve performance.

AI that incorporates positive feedback, keywords, features and brand guidelines to generate optimized copy quickly.
Track AI edits with color-coding and potential compliance concerns flagged.
Designed to fit into your content workflow: create custom working lists, save versions, track approvals, push to Salsify, export or email.

PDP performance continuously measured.

Instantly benchmark your entire product portfolio performance against retailer standards, and see how copy or keyword updates impact Completeness and Discoverability Scores.
Pinpoint specific PDP fixes and get recommendations for impactful small changes, including AEO.
Analyze your products' discoverability versus competitors, and track keyword wins / losses.

Discoverability measured, and scored.

See how discoverable your products are compared to competitors and identify the keywords you’re winning — and losing on.
Use GenAI to identify unique keywords by retailer and category to include in your PDPs to boost search and traffic.
Filter keywords for media opportunities, seasonality or white space.