Profitero+ | Our story
Winning in digital commerce starts here.
Profitero+ is the trusted commerce partner for accelerating next-best actions and profitable growth.
Our mission is simple.
We’re here to help you grow — and, more importantly, to earn your trust as your commerce partner. For us, trust isn’t just a buzzword; it’s our north star.
How do we build trust? Through data you can rely on and a true understanding of your business challenges. We don’t just offer insights; we unlock the next best actions to help you win. We deliver this exactly how you need it —via an integrated solution or data as a service, seamlessly connecting your media, content, operations and strategy.
Want to learn more about our values? Check out our careers page.
Our story
Profitero+ was founded with the goal of revolutionizing eCommerce analytics. Since our inception, we’ve pioneered industry-leading advancements, from the first integrated digital shelf and market share solutions to AI-powered chat-based insights. In 2022, we joined Publicis Groupe, a $25B public company, strengthening our commerce and media capabilities.
Over the years, we’ve helped more than 9,000 brands win on the digital shelf, scaling globally and earning recognition as the #1 Digital Shelf Provider by DCG and a leader in the IDC MarketScape: Worldwide Digital Shelf Analytics Applications for Digital Commerce 2025 Vendor Assessment. And at the heart of it all? Our people — the special sauce behind our expertise, technology and services.
9k+
brands that trust us
80M+
products monitored daily
180
attributes monitored per product
$36M
in revenue recovered
15-20%
higher ROAS
+81%
content health uplift within 1 month
Our leadership
Sarath Bethapudi Chief Technology Officer
Dana Cathrew SVP, Global Deployment & Technical Operations
Jamie Dooley Global Head of Strategy
Ethan Goodman President
Mike Karlsven CPO
Angela Liu Director of Strategy & Insights, APAC
Cory McGrath EVP, Business Operations
Daniel McIntosh VP, Customer Success, EMEA & APAC
Katie Wall SVP, Global Customer Success
Mark Wilkinson Chief Revenue Officer
Explore our products & services
[Digital Shelf
Leverage daily insights to inform product decisions.
[Sales & Share
Drive Amazon success with actionable data.
[Content Optimizer
Improve content using proprietary benchmarking, smart keywords and genAI.
[Shelf Intelligent Media
Automate media activation using daily digital shelf triggers.
[Autopilot
Content correction, operations and revenue recovery on Amazon.
[Media Services
Retail Media strategy expertise that drives conversion.
[Content Services
Holistic content expertise for better conversions.
[Operations Services
Skilled team driving efficiency and profitability at scale.
[Strategy & Insights Services
Tailored solutions & expertise to accelerate eComm growth.
[Profitero+
Academy
Master the digital shelf with the Profitero+ certification program.