### eComm Expedition: The 2024 Series!

Join eComm Expedition, a monthly webinar series of ‘how-to sessions’, focused on our clients’ core Jobs To Be Done.

The aim of these action-oriented sessions is to help our clients get the most value from using the Profitero platform. Each session will go live into the tool, demonstrating how you can use Profitero across all of your main use cases, such as winning search, perfecting product content or planning effective retailer growth discussions.

Note these sessions will be recorded for anyone who is unable to attend live. See below for our full 2024 program.

### 2024 Monthly Program

#### June session

##### Winning Search

**Watch our Winning Search session and you’ll learn:**

- How to measure if your products are getting their fair share of search
- The importance of optimising your PDP for search
- Your search placement action plan to boost sales

**Andrew Pearl**  
VP Industry Insights  
Profitero+

#### July session

##### Perfect Product Content

**Watch our Perfect Product Content session and you’ll learn:**

- The impact great content has on conversion
- How to identify issues with your product content
- Benchmarking content against your key competitors
- How to build an action plan to boost conversion

**Louis Rolfe**  
Director of Advisory,  
Profitero+

#### August session

##### Strengthen your Supply Chain

Watch our Strengthen your Supply Chain session and you’ll learn how to use Profitero to:

- React quickly and prioritise your supply chain issues
- Highlight lost sales opportunities
- Improve your demand forecasting
- Identify the negative impact of online availability issues

**Andrew Pearl**  
VP Industry Insights  
Profitero+

#### September session

##### How to Win on Amazon

Watch our How to Win on Amazon session and you’ll learn how to use Profitero to:

- Manage your margins by controlling 3P sellers
- Drive assortment optimisation by using Profitero's Sales and Share data
- Maximise traffic and conversion by prioritising the right actions
- Optimise media execution by driving efficiencies in your media spend

**Andrew Pearl**  
VP Industry Insights  
Profitero+

#### October session

##### How to Plan Effective Retailer Growth Discussions

Watch our on demand session on **How to Plan Effective Retailer Growth Discussions** sessions with special guest Martin Heubel to:

- Learn how to use Profitero to ensure you have the right data and insights to inform your retailer meetings
- Ask Martin live questions about preparing for your Amazon Vendor Negotiations

**Andrew Pearl**  
VP Industry Insights  
Profitero+

**Martin Heubel**  
Strategy & Amazon Consultant,  
Consulterce

#### December session

##### How to Use Profitero+ to Boost Advertising ROI

Watch our on demand session on **How to Use Profitero to Boost Advertising ROI to:**

- Get higher ROI from your ad budget by knowing which products convert best
- Avoid driving ad traffic to products that are out of stock
- Create the right balance between organic and sponsored share of page to optimise budgets
- Get an early jump on shopper trends by targeting the most relevant keywords for your category

**Andrew Pearl**  
VP Industry Insights  
Profitero+