# Connect.

# _Innovate_.

# **Elevate**.

### About the event

Change isn’t just constant in today's commerce landscape — it’s accelerating. From economic uncertainty to the rise of retail media and AI, the rules of digital commerce are being rewritten in real time.

Commerce Innovators Forum unpacked the most urgent challenges that today’s brands are facing. Click below to access the recordings.

> _"The Commerce Innovators Forum was packed with practical insight and future-focused energy! This wasn’t just another eCommerce event — it was a deep dive into how we transform retail in retail terms."_
> 
> _—_ **Marta Bukala**, Head of Digital UK&I, Bayer

### Sessions

#### Session 1
##### The Digitally Influenced Shopper

Brand new Profitero+ research uncovers how economic and digital pressures are reshaping today's shopper journey.

**Andrew Pearl**  
VP Industry Insights,  
Profitero+

#### Session 2
##### Volatility is the New Norm — A Fireside Chat with Amazon Expert Martin Heubel

In this Q&A session, we tackle some of the most pressing challenges facing Amazon vendors — from navigating tough negotiations to managing price increases amid economic uncertainty.

**Martin Heubel**  
Strategy & Amazon Consultant,  
Consulterce

#### Session 3
##### Dashboards Don’t Drive Change, People Do: How Philips is Driving Innovation and eCommerce Excellence to Deliver Long-Term Growth

Learn how Philips is building and executing a best-in-class global eCommerce capability.

**Laura Briggs**  
Head of eCommerce Excellence — Personal Health Global,  
Philips

#### Session 4
##### Optimising the Content Loop

Discover how BIC is leveraging Content Optimizer by Profitero+ to drive content effectiveness.

**Liam Bishop**  
eCommerce Sales Manager,  
BIC

**Jamie Lee-Smith**  
Solutions Consultant,  
Profitero+

#### Session 5
##### Building a Connected Retail Media Strategy

This final panel session will explore how retailers and brands can work together to create a seamless shopper experience.

**Katrina Smart**  
VP Digital Commerce Europe  
Mars United

**Florian Clemens**  
Director Strategy, Proposition & Measurement  
Tesco Media

**Kassy Dignam**  
Global Media Lead  
Perrigo

#### Access the content now!